With over 40 years of experience in the cable manufacturing industry, Purshotam Singla has been a cornerstone in shaping Prime Cable Industries Limited into a trusted name in the B2B and B2G sectors. His expertise spans across product innovation, strategic planning, and operational excellence, ensuring the company consistently delivers high-quality wires and cables tailored to the evolving needs of clients. Under his leadership, the company has achieved significant milestones, including expanding its market reach and adopting cutting-edge manufacturing technologies. A visionary leader, Mr. Purshotam Singla is deeply committed to fostering a culture of excellence and continuous improvement, inspiring the team to set higher benchmarks. Beyond his professional achievements, he is known for his dedication to mentoring future leaders and contributing to the sustainable growth of the industry. His unwavering passion and deep-rooted knowledge make him a key pillar of company’s success.
Naman Singla holds an Honours degree in Business Economics from the University of Delhi and brings over 15 years of experience in the wire and cable industry. As a Director at Prime Cable Industries Ltd., Mr. Singla plays a key role in shaping the company’s strategic direction, market development, brand positioning, and customer relationships. With a strong understanding of B2G and institutional markets, he focuses on developing and strengthening relationships with utility companies, government agencies, and other key stakeholders involved in large-scale infrastructure projects. His role encompasses identifying new business opportunities, strengthening the company’s presence across strategic markets, and developing long-term relationships with customers and institutional partners.
Mr. Singla also works closely with the sales, customer support, product development, and engineering teams to ensure that the company’s market strategy remains closely aligned with its technical capabilities and customer requirements. He places particular emphasis on communicating the value of the company’s products through attributes such as reliability, durability, regulatory compliance, and technical innovation. A significant part of his leadership responsibility also involves brand management and market visibility. He oversees initiatives across industry trade shows, digital campaigns, content marketing, and stakeholder engagement to strengthen Prime Cable Industries’ brand presence and create new avenues for business growth. He continuously monitors industry trends, competitive activity, regulatory developments, and evolving customer requirements, enabling the company to adapt its strategies and remain competitive in a rapidly changing market. Through his market-oriented and strategic approach, Mr. Singla contributes to expanding the company’s market share, strengthening its institutional relationships, and building Prime Cable Industries Ltd. as a trusted and recognized player in the cable manufacturing industry. Presently he is also a director at 3dexter Education Pvt. Ltd.
Nikunj Singla holds an MBA from S.P. Jain Institute of Management & Research, Mumbai, and brings over 13 years of experience in the wire and cable industry. As a Director at Prime Cable Industries Ltd., Mr. Singla plays a pivotal role in driving the company’s B2B growth, manufacturing operations, and operational excellence. With a strong focus on B2B business development, Mr. Singla has been instrumental in strengthening the company’s relationships with more than 500+ EPC players across India. He works closely with the sales team to deepen the company’s penetration across existing markets while identifying new geographies and opportunities for international expansion. Alongside business development, Mr. Singla oversees the company’s end-to-end manufacturing and operational functions, covering raw material procurement, production, quality assurance,
inventory, and delivery. His focus is on ensuring that the organization consistently delivers high-quality products while maintaining efficiency, cost discipline, and the ability to meet evolving customer requirements. He works closely with engineering, procurement, production, and quality teams to strengthen manufacturing processes, implement lean practices, reduce operational waste, improve productivity, and enhance product quality. He also oversees workplace safety and regulatory compliance, ensuring that manufacturing operations maintain high standards of safety, precision, and consistency. Another important aspect of his role is financial and operational efficiency, including budgeting, cost control, resource allocation, and evaluation of investments in technology and manufacturing capabilities. His approach seeks to balance capacity expansion and technological advancement with disciplined cost management and long-term profitability. Through his combination of commercial understanding and operational leadership, Mr. Singla contributes to strengthening the company’s manufacturing capabilities, expanding its B2B footprint, improving operational efficiency, and supporting its expansion into international markets.Presently he is also a director at 3dexter Education Pvt. Ltd.
Shreya Jhalani Singla is the promoter and non-executive director of the company. She joined in September, 2022, as GM – Admin and HR and was appointed director in February, 2025. She holds a diploma in Interior Architecture and Design from Pearl Academy and has over 6 years of experience in sales and HR. Previously, she was associated with Khandelwal Steel and Timber.
Brahm Datt Verma is the non-executive independent director of the company, associated since February, 2025. He holds degrees in Arts, Law, and an MBA, with over 41 years of experience in legal, taxation, and insolvency. He has served in central excise and service tax and the Central Bureau of Investigation, and was also associated with AKG & Associates. He is currently enrolled with the Bar Council of Delhi and registered as an insolvency professional with IBBI.
Vinay Kumar Khanna is the non-executive independent director of the company, associated since February 25, 2025. He holds a Master’s degree in Science from the University of Delhi and has over 36 years of experience in the banking sector. He was previously associated with Punjab National Bank and is a certified associate of the Indian Institute of Bankers, currently serving as Director at Mitva Lifestyle Private Limited.
